Genesis Seeds Ltd. asigns primary importance to the quality of
its seed products, to execution of its customers’ orders
according to a strict timetable, and to the high standard
of service it provides to its customers, including
consultancy – all in strict adherence to
In order to meet demands of Israeli standards TI ISO 9001:2000 and
TI ISO 14001, the company operates a quality assurance
system that accompanies its internal and external
activities and operations in all the following activities:
research and development, business operations, monitoring
of seed growing in diverse locations, processing
operations in the seed processing plant, consultancy to
customers, sales and delivery execution, pollution
prevention, environment maintenance, and follow-up to
insure customer satisfaction.
The aims of the quality manual, procedure file (compilation) and
working instructions are multi-fold:
to institutionalize a quality assurance system meant to
maintain a quality standard and environmental policy
that meets the ISO demands;
to meet the demands, expectations and particular
specifications of the customers;
To meet all legal, regulatory and ISO standards’ that
apply for each activity and location.
The quality manual and procedure file (compilation) describe
the quality assurance and environment control systems in
all company sites, determine work methods and
responsibilities, and include the guidelines by which the
company is to achieve, in the most efficient way, the
quality aims it has set for itself.
The following are the aims and quality indices that will be
periodically updated in order to obtain a permanent and
Development of new seed varieties and the improvement of
the existing ones.
Improvement in seed quality / germination rates.
Improvement in all aspects of seed purity.
Control of processing costs in the plant as planned, with efforts to reduce them.
Reduction to a minimum of errors that might result in production mishaps and unsatisfactory product that needs to be returned.
Reduction to a minimum of damages to the environment (including those at the growers’ level).
Savings in natural and industrial resources.
Raising efficiency of work methods, including the efficient disposal of solid and liquid waste products.
Reducing customer complaints – aiming to reach zero level.
Raising customer satisfaction level.
Strengthening marketing network and increasing clientele.
Maintenance of high performance levels with zero environmental pollution and disturbances.
Management and employees undertake to implement the
procedures and instructions detailed in the procedure file
Twice a year management will a) review its quality and environment
policies b) define measurable aims and goals c) examine
effectiveness of procedures implemented in the seed
processing plant and at the growing sites, and d) execute
accordingly correction and prevention actions which will
ensure enduring and continuous improvement.
As a preparatory stage toward meeting TI ISO 14001
requirements, the company has over the last year gradually
moved to a production pattern in which all the crop growth
and seed production processes are fully organic, without
any use of chemical pesticides, chemical fertilizers and
other synthetic materials.
The following actions were taken to ensure the establishment
and maintenance of quality and environment management, and
the attainment of quality aims and goals: a) a quality
assurance manager was appointed; and b) the necessary
resources will be allocated according to actual needs –
the resources being time and money needed for supervision,
data collection and analysis, application of findings and
In order to put these decisions into operation, management will
conduct on-going quality meetings and training and
updating activities to inform all its employees of the
details of the quality management system as related to
company quality policy and their roles therein.
Any significant deviation will be accompanied by corrective
action aimed at improving company working procedures and
Genesis Seeds Ltd. – Quality Procedures