From the Fields of Europe: Basil Growers Adapt to Changing Conditions An interview with Nati Weinblum, Genesis Seeds’ European Marketing Representative From Life on a Sailboat to Europe’s Basil Fields For Nati Weinblum, traveling comes naturally. Before joining Genesis Seeds, she spent three years living aboard a sailboat with her family, including a year and a half sailing through the Caribbean. “Life on the boat taught me to live with less and adapt easily to new places,” she recalls. “Today, I have no problem packing a small bag and heading off.” That flexibility now serves her well as she travels across

Genesis Seeds tackles the Basil Varieties Challenge for the Industrial Market IsraelAgri / July 2025 The Industrial Basil Market: Pesto and Frozen Herbs: The global demand for basil in industrial applications—primarily for pesto production and frozen herb processing—continues to grow steadily. This market requires reliable, large-scale production with consistent quality, uniform aroma, and varieties that align with the specific needs of industrial processors. Key factors include disease resistance, controlled flowering, and resilience to climate variability, particularly at the beginning and end of the growing season.   Read full article.

Genesis Seeds: Cultivating Harmony: A Deep Dive into Organic Farming IsraelAgri / April 2024 In the heart of the Negev Desert, amidst the rugged terrain of Ashalim, lies a sanctuary of sustainable agriculture – Genesis Seeds. Renowned worldwide for their resilient basil seeds and steadfast commitment to organic farming, Genesis Seeds embodies a harmonious relationship between humanity and nature.   Read full article.

Genesis Seeds: Development of Sunflower Varieties Adapted to Changing Climate Conditions IsraelAgri / December 2024 Sunflowers are hardy, sun-loving plants that thrive in various soil types, as long as they are not waterlogged. With roots tracing back to archeological sites from 3,000 BC, sunflowers were first cultivated by Native Americans for medicine, fiber, seeds, and oil.

Basil is a high-demand, high-value crop that consumers expect to be flawless on presentation. Growers need access to the best-performing, most disease-resistant basil varieties available, and as a committed partner in the success of our customers, Johnny’s Selected Seeds strives to supply this need.

From Israel’s Negev to the Rest of the World High Quality is the key to Success Genesis Seeds penetrates the American and European markets Interview with Dr. Isaac Nir, Founder and Owner We often recognize a leading brand name, but usually lack information about the company it represents. In our previous article we heard from Dr. Isaac Nir, founder of Genesis Seeds and inventor of the well-known brand name, “Basil Prospera®,” about the company’s formation and their decision to go Organic back then, sometime in the 90s. Another decision made early on by Nir and his partners, was to focus